2021 Paul “Bear” Bryant Awards Campaign Kicks Off with Fan Vote and College Football Season Begins


The American Heart Association, the world’s leading nonprofit focused on ensuring longer, healthier lives for all, launches 2021 Paul “Bear” Bryant Awards campaign in honor of legendary trainer Alabama footballer died of a heart attack just 28 days after his Liberty Bowl final victory and retirement. Now in its 36th year, the campaign has raised millions of dollars by funding research, education and advocacy efforts and saving countless lives.

The Paul “Bear” Bryant Awards recognize the country’s best college football coach. The Coach of the Year award will be presented on January 12, 2022 at the Post Oak Hotel in Uptown Houston, and is the only varsity coach honor selected after all bowl and National Championship games have ended.

For the American Heart Association, the Paul “Bear” Bryant Awards provide an opportunity to shine the spotlight on heart disease and stroke – the nation’s No. 1 and No. 5 health threats. The American Heart Association also advocates for equity in health and works to ensure that everyone, everywhere, has the same opportunity to lead full and healthy lives.

The Bryant Awards campaign kicks off with the second annual fan vote in September, calling on college football fans to cheer on their favorite coach to victory. Voting, sponsored by KPMG, runs through January 7 and ends just before the National College Football Championship game. Passionate fans have the whole season to develop a winning strategy to recruit their former colleagues and encourage (vote) their coach to victory. The fan vote winner will also be announced at the awards ceremony on January 12, 2022.


The American Heart Association is proud to announce that Marc Helm, a retired financial services and mortgage banking executive, and Shawn Lafferty, partner and Houston markets leader for KPMG LLP, will be co-chairs of the 2021 Paul campaign. “Bear” Bryant Awards. As Aggie, Marc Helm supports Jimbo Fisher of Texas A&M while Shawn Lafferty supports Nick Saban of Alabama, the 2020 Fan Vote winner and 2020 Coach of the Year award winner.

Fan voting is more than just fun. It allows the American Heart Association to shine a light on heart disease and stroke, the # 1 and # 5 killers of Americans, and reach younger and more diverse audiences with a powerful awareness message. After years of declining coronary heart disease rates, research shows the trend is reversing among young people, especially women and communities of color. By 2035, nearly half of the American population is expected to suffer from some form of heart disease.

“Thanks to sport, we can reach new audiences. We meet people where they are, and this may be the first time they’ve heard a message resonating with them about a heart-healthy lifestyle. It’s the same type of lifestyle mindset that athletes follow to stay fit on game day. That’s why KPMG is proud to sponsor the Fan Voting and Bryant Awards community initiative, “Bring a Ball to Bear,” which will give our employees the opportunity to donate soccer balls and other sports equipment. to local youth and get them excited about physical activity, ”says Lafferty.

The American Heart Association is committed to ensuring that heart-healthy lifestyles are a reality in all communities. Not all people live in a neighborhood with access to healthy food and safe physical activity, which has a direct impact on lifespan and longevity. By collaborating with organizations, local and national, and fueled by millions of volunteers, the Association campaigns for the public health and sharing of vital resources.

Through sport, the Bryant Awards make healthy living more accessible to all communities and are just one of the ways the Association is working to achieve its 2024 health equity impact goal. .

“The Bryant Awards align with the American Heart Association’s healthy living movement, inspiring individuals to create lasting change in their health and their lives, one small step at a time,” said Helm. “In our world where physical activity is increasingly excluded from our lives and where the default is to sit, we must be relentless in our quest to ‘sit less and move more’ throughout. of the day. “

ZOOM, phone or socially distant talks available with Co-Chairs Marc Helm and Shawn Lafferty, Senior Vice President and Executive Director of the American Heart Association Greater Houston, Mel Edwards, and Lharissa Jacobs, Vice President of Health Strategies at the ‘American Heart Association Greater Houston.

Learn more about BryantAwards.org or vote on BryantAwards.org/FanVote


About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are committed to ensuring equitable health in all communities. Through collaboration with many organizations and thanks to millions of volunteers, we fund innovative research, advocate for public health and share vital resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.

Marc Helm, Retired President and CEO, Reverse Mortgage Solutions, Inc. (RMS) Marc is a more than 41 year veteran of the financial services and mortgage banking industry. He most recently served as President and CEO of Reverse Mortgage Solutions, Inc. (RMS). RMS was, under his tenure, one of the largest Ginnie Mae Securitizations, originators and services / sub-services in the reverse mortgage industry.

Prior to founding RMS, Mr. Helm was Managing Director of Mortgage Consultants of America (MCA) after a decade as Senior Vice President at Washington Mutual (WaMu), where he was responsible for mortgage operations. During his career, Mr. Helm has also held executive positions at Bank United (SVP), Barron Financial Group (EVP / CAO), MCA (President / CEO), North American Mortgage (EVP / CAO) and Gibraltar Savings. Association. (UDC).

Shawn W. Lafferty, Partner, KPMG LLP. Shawn joined KPMG in 1996 and serves as a Houston Markets Advisor. As a senior partner, he brings 30 years of experience in setting up and operating consulting companies, improving the company brand, developing national service packages, building up ‘delivery teams, recruiting talent and demonstrating leadership through the provision of hands-on customer service. He has significant account management experience and is recognized by clients for solving business problems and having an entrepreneurial vision.

Lafferty joined the Paul “Bear” Bryant Awards’ executive leadership team in 2012 and is an active member of the committee, as well as co-chair of the Bear Bryant 2022 campaign.

Mr. Lafferty graduated from the University of Pennsylvania, The Wharton School – KPMG Lead Partner Academy in 2007. He also received his BBA from Texas A&M University, Mays Business School in Management Information Systems “MIS” in 1990. He has currently served as a member of the Mays Business School Accounting Department Advisory Board since 2011, and continues to serve on the Board of Directors of the University of Texas A&M Alumni Association since 2012 .

Source: American Heart Association




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