Hyundai teams up with Instagram to present a new campaign for the MZ generation


Hyundai Motor India Ltd has launched a branded content campaign to illustrate the bold, premium appeal of the new Venue and its bespoke design language. As part of the campaign, Hyundai collaborated with Instagram’s “Born on Instagram” program to connect with Gen Z and Millennials, under its flagship theme “Live the Lit life”.

As part of this collaboration, 25 “Born on Instagram” certified creators with a follower count ranging from 30 to 300,000 people will create unique and engaging content around the new VENUE to reach the Gen MZ. In addition, Hyundai will use 10 established creators with up to 4.5 million followers and a good connection with the young population, for digital content to snack on Gen MZ’s go-to platform, Instagram. Hyundai plans to leverage this association with “Born on Instagram” to drive engagement through small content, which includes reels, stories, static posts and videos to be posted by these 35 influencers in 4 days from June 16, 2022.

Tarun Garg, Director (Sales, Marketing and Service) of Hyundai Motor India Ltd., said, “As a progressive brand, we are delighted to partner with Meta and show our commitment to young India. Conceptualized with an overall theme of “Live the Lit life”, the campaign shows how the new VENUE embodies the lifestyle, interests and passion of the MZ generation by engaging top designers. “Live the Lit life” embodies the new Hyundai VENUE as the trendiest, upbeat and most comfortable SUV that complements the dynamic aspirations of the MZ generation. This activation will personify unique and exhilarating experiences through highly engaging, creator- and influencer-driven digital content. »

Saugato Bhowmik, Director, CPG, D2C, Automotive, Facebook India (Meta), said, “We are deeply committed to supporting the creator economy and facilitating branded content partnerships that have meaningful business impact. With this campaign, we’re giving “Born on Instagram” creators the opportunity to connect their community with the brands they already love and monetize through branded content partnerships. For Hyundai, we facilitate engagement with a thriving group of creators whose content, creativity and engagement inspire their community to action.

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